PhD

Curriculum Vitae

First name/Surname

Krisztina Tomcsanyi

Occupation or position held

MA degree from Corvinus University of Budapest

Contact

krisztina.tomcsanyi@uni-corvinus.hu

Name of the Faculty and University where you do PhD action

Strategy and Project Management

Corvinus University of Budapest

Subject of your research activity

Internationalization strategy of the Hungarian small and medium enterprises (SMEs)

Name and title of your PhD supervisor

 

dr. Tamás Mészáros

 

Description of the orientation of your research activities

The research focuses on the internationalization strategy of the Hungarian small and medium enterprises (SMEs).

The decision making process, the motivation and the external and internal circumstances are investigated.

 

 

 

 

 

 

 

Thesises

Regionalization is needed for the Central, Eastern European companies to have competitiveness against the multinational companies. The thesis search for the answer when, why and how SMEs could move to foreign countries. How the strategy is formed, what the determinant factors and motivators are during the process.

When the process is understood then matching development programs could be planed and executed for the merit of the SME sector.

 

 

 

 

Remarks

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Publication

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